Hells Bells is an Italian brand with a French DNA and a spiky yet chic esthetic.
Although its output mainly consist of skinny jeans and printed t-shirts with a medical cabinet flavor, Hells Bells, whose name derives from an emblematic AC DC title, is much more than a denim line. It is the expression of a world and its esthetic: a timeless one that appeals to outsiders, outcasts and independent individuals. The rebelliously stylish spirit is condensed in the logo: a playing card, an ace with a top hat on it. The ace stands for risk and originality, for eroticism and radicalism, for a will to change at any cost; the top hat expresses a heartfelt appreciation for sophistication and elegance.
Hells Bells, thereafter, is all about contrast and attitude. It is outspoken, yet not loud; fast and unfrilly, but never dull.
central@hellsbellsdome.com
Vade SRL
via spezia 20, 20143
Milano - Italy
© 2010 hellsbellsdome.com
Giorgiana Ravizza
Via dell'Annunciata 21 - 20121 Milano
tel + 39 348 8132422
gr@giorgianaravizza.com
Per appuntamento:
Showroom Jat
Via Morimondo 21 - 20143 Milano
press@jateam.it
